Democruit brand assets
Use this page to download the public logo set, color palette, typography guidance, Demi mascot assets, and simple usage notes for partners, press, and builders.
Everything below is public and safe to share when you need to reference the Democruit brand.
Wordmark on light
Primary
#2563EB
Geist Sans
Build your career with clarity and confidence.
democruit-brand-kit.zip
Logo variants and brand mark
The primary wordmark and icon set are available in light and dark variants for use on different surfaces.
Wordmark on light
logo-black.svg
Wordmark on dark
logo-white.svg
Icon on light
logo-icon-dark.svg
Icon on dark
logo-icon-white.svg
Color palette
These tokens are the approved core colors for product and marketing work.
Primary
#2563EB
Foreground
#0F172A
Muted
#64748D
Label
#334155
Border
#E2E8F0
Brand dark
#0F172A
Logo accent
#4348F8
Typography
Democruit uses Geist Sans for UI and Geist Mono for technical or data-heavy moments.
Geist Sans
Build your career with clarity and confidence.
Geist Mono
text-display-hero / text-section-heading / text-body / text-caption
text-display-hero
Brand-first storytelling with strong hierarchy
text-section-heading
Section titles and page anchors
text-body
Readable copy for product and marketing surfaces
text-caption
Small supporting labels and helper text
Demi, the honey badger
Demi represents persistence, clarity, fairness, and guidance.
Demi is the mascot we use when we want the brand to feel resilient, helpful, and human.
Persistence
Keep moving when the search gets frustrating.
Clarity
Show what is missing and how to improve it.
Fairness
Everyone deserves a real chance to stand out.
Guidance
Help people move forward with confidence.
Public brand information
Short, approved language for public references, partner decks, and media mentions.
Brand description
Democruit is an AI career companion that helps people get hired with practical guidance, not guesswork.
Mission
Help candidates present stronger applications, understand what matters, and make better career decisions.
Product category
AI career tools and job search software
Audience
Job seekers, career changers, and professionals improving their applications
Approved boilerplate
Democruit is an AI career companion that helps candidates improve resumes, tailor applications, and manage their job search with clarity.
Usage guidelines
Keep brand use consistent so the identity stays clear and respectful.
Use the light wordmark on dark surfaces and the dark wordmark on light surfaces.
Do not place the logo on busy backgrounds or low-contrast color combinations.
Keep enough breathing room around the logo and mascot.
Do not crowd the mark with other graphics, text, or edge treatments.
Use the provided SVG files without stretching, recoloring, or redrawing them.
Do not rotate, crop, trace, or rebuild the logos by hand.
Pair primary blue with white, slate, or the approved neutrals.
Do not introduce off-brand accent colors or aggressive gradients.
Use Demi to communicate persistence, guidance, and support.
Do not use Demi in ways that feel mocking, hostile, or out of character.
Download the full brand kit
Grab every public asset, the README, and the logo pack in one ZIP file.
democruit-brand-kit.zip