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Democruit brand assets

Use this page to download the public logo set, color palette, typography guidance, Demi mascot assets, and simple usage notes for partners, press, and builders.

Everything below is public and safe to share when you need to reference the Democruit brand.

Wordmark on light

Democruit wordmark in dark ink on a light background
Democruit icon in white on a dark background

Primary

#2563EB

Geist Sans

Build your career with clarity and confidence.

democruit-brand-kit.zip

Logo variants and brand mark

The primary wordmark and icon set are available in light and dark variants for use on different surfaces.

Wordmark on light

Democruit wordmark in dark ink on a light background

logo-black.svg

Wordmark on dark

Democruit wordmark in white on a dark background

logo-white.svg

Icon on light

Democruit icon in dark ink on a light background

logo-icon-dark.svg

Icon on dark

Democruit icon in white on a dark background

logo-icon-white.svg

Color palette

These tokens are the approved core colors for product and marketing work.

Primary

#2563EB

Foreground

#0F172A

Muted

#64748D

Label

#334155

Border

#E2E8F0

Brand dark

#0F172A

Logo accent

#4348F8

Typography

Democruit uses Geist Sans for UI and Geist Mono for technical or data-heavy moments.

Geist Sans

Build your career with clarity and confidence.

Geist Mono

text-display-hero / text-section-heading / text-body / text-caption

text-display-hero

Brand-first storytelling with strong hierarchy

text-section-heading

Section titles and page anchors

text-body

Readable copy for product and marketing surfaces

text-caption

Small supporting labels and helper text

Demi the honey badger mascot

Demi, the honey badger

Demi represents persistence, clarity, fairness, and guidance.

Demi is the mascot we use when we want the brand to feel resilient, helpful, and human.

Persistence

Keep moving when the search gets frustrating.

Clarity

Show what is missing and how to improve it.

Fairness

Everyone deserves a real chance to stand out.

Guidance

Help people move forward with confidence.

Public brand information

Short, approved language for public references, partner decks, and media mentions.

Brand description

Democruit is an AI career companion that helps people get hired with practical guidance, not guesswork.

Mission

Help candidates present stronger applications, understand what matters, and make better career decisions.

Product category

AI career tools and job search software

Audience

Job seekers, career changers, and professionals improving their applications

Approved boilerplate

Democruit is an AI career companion that helps candidates improve resumes, tailor applications, and manage their job search with clarity.

Usage guidelines

Keep brand use consistent so the identity stays clear and respectful.

Use the light wordmark on dark surfaces and the dark wordmark on light surfaces.

Do not place the logo on busy backgrounds or low-contrast color combinations.

Keep enough breathing room around the logo and mascot.

Do not crowd the mark with other graphics, text, or edge treatments.

Use the provided SVG files without stretching, recoloring, or redrawing them.

Do not rotate, crop, trace, or rebuild the logos by hand.

Pair primary blue with white, slate, or the approved neutrals.

Do not introduce off-brand accent colors or aggressive gradients.

Use Demi to communicate persistence, guidance, and support.

Do not use Demi in ways that feel mocking, hostile, or out of character.

Download the full brand kit

Grab every public asset, the README, and the logo pack in one ZIP file.

Download democruit-brand-kit.zip

democruit-brand-kit.zip

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Brand Kit | Democruit